Case – SEO for an online store of sewing machines and accessories

Increased traffic for commercial and information requests
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Increased traffic for commercial and information requests
Project

Online store of sewing machines and accessories with delivery throughout Russia

Region

Moscow and the region

Goal

To increase targeted traffic from search engines, to attract targeted traffic for information queries

Difficulties and peculiarities

High competition in the subject, the presence of large aggregator websites and marketplaces in search results (beru, citylink, dns, ozon)

Additional task

To attract traffic from search engines for information queries. During the promotion, it was possible to increase the number of clicks from search engines to article pages from 1,643 to 17,773 per month.

The result:
the growth of search traffic from 18 929 to 86 302 clicks per month
seo
What kind of work was conducted during the promotion?
The semantic core
The semantic core has been selected for the goods catalog (commercial and spectral queries). The semantic core was divided into groups according to the existing pages of the website. We identified a huge layer of queries for which there were no relevant pages on the website, so a large proportion of traffic for low-frequency queries was missed.
Auto-generation of meta tags
Automatically generated unique title, h1 and description meta tags have been set out for goods card pages.
Landing pages
More than 100 landing pages of good categories have been created based on the following criteria: brand, brand + purpose, brand + color, etc. This made it possible to receive traffic on low-frequency requests within 2 months after implementation.
Micro-markup
Micro-markup of standards has been implemented for good card pages schema.org, open graph. The "products and prices" tool from yandex was connected.
Working with behavioral factors
Additional materials for customers (video reviews, instructions, video tutorials) were posted on the good card pages. This allowed us to improve usability and behavioral factors (users began to actively explore new content).
Information requests
The voluminous semantic core has been selected from information queries that have been clustered into topics for articles.
Articles section
An information section has been created with articles on the selection and comparison of sewing machines, sewing features, and equipment maintenance. The section was filled with articles.
Content
Due to the generation of unique text content, we began to receive natural links from social networks and thematic information websites, which made it possible to improve and diversify the link profile without purchasing links.
Send a request for promotion
Fill in the form below or call +375 (29) 607-50-94 and we will advise you on all the issues related to promotion.
Approximate number of pages on the wesite: 500
Website age
Desired promotion region:
Contact information
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Our managers will contact you within 2 hours and advise you on development and promotion issues
Our clients about us
«We have been working with the guys for a long time. Once, they made us a website and now they are doing SEO. Our website is complex and technical. There are a lot of inner things and new things that are not available on the Belarusian market. They worked with a bang. We like that they are honest. If something doesn't work out, they don't disappear, but they speak directly and offer a new solution. The same goes for the timing. If there are disruptions, they write it as it is. SEO work has also been completed successfully. The domain was new, but in six months the traffic was good. We are satisfied.»
Daria
Founder of the Detilnfo project
«The Lamanteam team did an excellent job developing two websites for our company, applying an individual approach. The proposed solutions in website development are tailored specifically to the tasks and peculiarities of our business. From the point of view of visual representation, everything is done in a modern and beautiful way. As for customer support, the team has been and remains in touch with any questions. They make sure to respond promptly»
Martin
Head of NOVEL GmbH
«When the website was finished, there were many questions about working with it. There was always support and an adequate response from studio managers. They know their business! Thanks!»
Daria
Head of the Advertising Department, Korrokout LLC
«The guys from Lamanteam take good care of our website. In addition to SEO, they also make extra improvements. In general, all questions about the website are tackled with high quality and at an acceptable time. If there are any urgent tasks, they also meet us halfway. We are happy with everything.»
Veronica
Head of Marketing, Luxury Motors Plus, Geely dealer
«Good guys, they know their business well. You come with your requirements, but if you offer something that is not quite right, they give you good advice. We are satisfied with the communication and the result. Thank you very much for your cooperation!»
Alexey
Head and Operator of medical tourism "Belmedturism"
Want to discuss the project?
Fill in the form below or call +375 (29) 607-50-94 and we will advise you on all the issues related to website development and promotion.
The field must be filled in
The field must be filled in
The field must be filled in
By sending a request, you agree to the privacy policy.
The message has been successfully submitted!
Our managers will contact you within 2 hours and advise you on development and promotion issues
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