Case – SEO for an online store of fabrics and sewing accessories

Increased traffic for commercial and information requests

We have increased the traffic and visibility of the website on google through technical optimization of the website and the preparation of expert content.

Project

Online store fabrics and sewing accessories with a point of sale with delivery throughout russia

Region

Saint-Petersburg

Goal

To increase targeted traffic from search engines

Difficulties and peculiarities

High competition in the niche. The client applied for promotion at the time of the development of the new website, so an additional task was to support the development and correctly transfer the new website to the main domain

The result:
the growth of search traffic from 1516 to 6220 clicks per month

What kind of work was conducted during the promotion?

The semantic core

Selection of the semantic core and clustering of queries by website pages. Designing and implementing the structure of the goods catalog (creating landing pages, adding goods)

Technical optimization

Correction of technical problems (duplicates of pages, multiple redirects, broken links and other errors)

Optimization of meta tags

Optimization of title, h1 and description meta tags for all pages of the website

Indexation

Setting up the correct indexing of the website in search engines, closing from indexing of service pages

Micro-markup

Setting up micro-markups on goods card pages, navigation chains, and store information according to standards schema.org and open graph

Feedback forms

Setting up an online consultant, adding a feedback form to the website

Reference optimization

Basic link optimization (registration in thematic catalogs of manufacturers and wholesale suppliers in St. Petersburg and Russia)

The store's page on social networks

Registration of a company in yandex directory and google my business. Optimization of store pages in these services (photos, descriptions, products, publications)

Maintenance redesign

Checking page layouts, layout, content transfer control, setting up 301 redirects to move the new version to the main domain

Web analytics

Tracking actions in the shopping cart, completed orders

Send a request for promotion

Fill in the form below or call +375 (29) 607-50-94 and we will advise you on all the issues related to promotion.

Approximate number of pages on the wesite: 500

Website age < 1 year > 1 year

Desired promotion region:

Belarus Moscow and St. Petersburg other regions of the Russian Federation West

We have a staff copywriter We have a programmer

Contact information

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Our managers will contact you within 2 hours and advise you on development and promotion issues

Our clients about us

«We have been working with the guys for a long time. Once, they made us a website and now they are doing SEO. Our website is complex and technical. There are a lot of inner things and new things that are not available on the Belarusian market. They worked with a bang. We like that they are honest. If something doesn't work out, they don't disappear, but they speak directly and offer a new solution. The same goes for the timing. If there are disruptions, they write it as it is. SEO work has also been completed successfully. The domain was new, but in six months the traffic was good. We are satisfied.»

Daria

Founder of the Detilnfo project

«The Lamanteam team did an excellent job developing two websites for our company, applying an individual approach. The proposed solutions in website development are tailored specifically to the tasks and peculiarities of our business. From the point of view of visual representation, everything is done in a modern and beautiful way. As for customer support, the team has been and remains in touch with any questions. They make sure to respond promptly»

Martin

Head of NOVEL GmbH

«When the website was finished, there were many questions about working with it. There was always support and an adequate response from studio managers. They know their business! Thanks!»

Daria

Head of the Advertising Department, Korrokout LLC

«The guys from Lamanteam take good care of our website. In addition to SEO, they also make extra improvements. In general, all questions about the website are tackled with high quality and at an acceptable time. If there are any urgent tasks, they also meet us halfway. We are happy with everything.»

Veronica

Head of Marketing, Luxury Motors Plus, Geely dealer

«Good guys, they know their business well. You come with your requirements, but if you offer something that is not quite right, they give you good advice. We are satisfied with the communication and the result. Thank you very much for your cooperation!»

Alexey

Head and Operator of medical tourism "Belmedturism"

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Our managers will contact you within 2 hours and advise you on development and promotion issues