Case – SEO for a medical center

We have increased the traffic and visibility of the website on google through technical optimization of the website and the preparation of expert content.
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The number of appearances and clicks on google has increased significantly
Project

A medical center with a wide range of services in the field of dermatology, proctology, ultrasound, and gastroenterology.

Region

Minsk

Goal

To increase targeted traffic from google, improve positions on priority queries.

Difficulties and peculiarities

High competition in google search results and a change in the ranking algorithm for medical websites, which reflected a temporary decrease in traffic.

The result:
the growth of traffic from search engines from 10,858 to 49,920 visitors per month for 1.2 years of promotion
seoseo
What kind of work was conducted during the promotion?
The preparatory stage
At the start of the work, a technical audit was conducted, which showed a large number of problems with duplicate pages, broken links, and the presence of service pages in the search engine index. At the same time, a new structure of the services section was prepared, since information about many procedures and fields was not provided on the website.
Technical optimization
In the first stage, the technical problems of the website were solved (broken links, 301 redirects and duplicates of pages were removed; robots.txt and a sitemap.xml indexing files were adjusted; download speed for mobile devices was optimized).
Semantic core + website structure
After completing the technical optimization, a semantic core was assembled from commercial and information queries, which were clustered across the pages of the website. The previous structure of the services section has been significantly expanded by creating new pages for the target groups of requests. Information requests were divided into groups, after which writing and publishing articles in the information section of the website was conducted to attract additional traffic.
Content optimization
Current prices, detailed descriptions of procedures with original graphics and successful cases have been added to each service page to improve behavioral factors and usability. We have created a separate section with information about doctors and administrative staff of the medical center with photos and a detailed description. As the analysis showed, users often search for a specific doctor to make an appointment for a consultation. We implemented internal linking from information articles to service pages, which allowed us to increase the depth of viewing and the time spent by users on the website. The correct title, h1 and description meta tags are registered for all pages of the website.
Changing the google algorithm. Traffic drop and recovery
In september 2019, traffic from search engines decreased by almost half due to changes in the ranking algorithms of ymyl websites on google. The texts on the pages of services and articles, which significantly sank in positions, were urgently revised. We removed spam, adjusted the h1-hn level headers, and implemented the functionality of adding authorship for articles — traffic began to recover.
External optimization
We worked on medical center cards in yandex directory and google my business. We filled in information on the services, contact details, photos, and weekly published records with links to the services page. The work on the link profile consisted of adding information about the company to popular catalogs of companies with general topics, as well as to international catalogs of medical institutions. It was decided to abandon the purchase of links on exchanges.
Send a request for promotion
Fill in the form below or call +375 (29) 607-50-94 and we will advise you on all the issues related to promotion.
Approximate number of pages on the wesite: 500
Website age
Desired promotion region:
Contact information
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Our managers will contact you within 2 hours and advise you on development and promotion issues
Our clients about us
«We have been working with the guys for a long time. Once, they made us a website and now they are doing SEO. Our website is complex and technical. There are a lot of inner things and new things that are not available on the Belarusian market. They worked with a bang. We like that they are honest. If something doesn't work out, they don't disappear, but they speak directly and offer a new solution. The same goes for the timing. If there are disruptions, they write it as it is. SEO work has also been completed successfully. The domain was new, but in six months the traffic was good. We are satisfied.»
Daria
Founder of the Detilnfo project
«The Lamanteam team did an excellent job developing two websites for our company, applying an individual approach. The proposed solutions in website development are tailored specifically to the tasks and peculiarities of our business. From the point of view of visual representation, everything is done in a modern and beautiful way. As for customer support, the team has been and remains in touch with any questions. They make sure to respond promptly»
Martin
Head of NOVEL GmbH
«When the website was finished, there were many questions about working with it. There was always support and an adequate response from studio managers. They know their business! Thanks!»
Daria
Head of the Advertising Department, Korrokout LLC
«The guys from Lamanteam take good care of our website. In addition to SEO, they also make extra improvements. In general, all questions about the website are tackled with high quality and at an acceptable time. If there are any urgent tasks, they also meet us halfway. We are happy with everything.»
Veronica
Head of Marketing, Luxury Motors Plus, Geely dealer
«Good guys, they know their business well. You come with your requirements, but if you offer something that is not quite right, they give you good advice. We are satisfied with the communication and the result. Thank you very much for your cooperation!»
Alexey
Head and Operator of medical tourism "Belmedturism"
Want to discuss the project?
Fill in the form below or call +375 (29) 607-50-94 and we will advise you on all the issues related to website development and promotion.
The field must be filled in
The field must be filled in
The field must be filled in
By sending a request, you agree to the privacy policy.
The message has been successfully submitted!
Our managers will contact you within 2 hours and advise you on development and promotion issues
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