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Case – SEO for a network of dental clinics

Increased traffic and site visibility in Google through technical optimization of the site and preparation of expert content
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Traffic, the number of appearances and clicks on google
Project

A network of dental clinics with an emphasis on implantation and prosthetics.

Region

Minsk

Goal

To increase targeted traffic from google, improve website visibility on google.

Difficulties and peculiarities

High competition in the subject, refusal to work on the link profile.

The result:
the growth of traffic from search engines from 7,511 to 21,800 visitors per month
seoseo
What kind of work was conducted during the promotion?
Strategy development
At the start of work, a detailed analysis of competitors was carried out (traffic sources, the structure of the websites and pages, usability features). During the work on the project, emphasis was placed on the preparation of expert content for the landing pages of services and technical optimization of the website.
Website structure
After selecting the semantic core and clustering queries, landing pages of services with texts, videos, and current prices were created. The title, h1, and description meta tags have been optimized for all pages of the website. It helped to increase the target traffic (commercial) on short notice. In parallel with the work on the structure of the services section, an information section with dentistry articles was created. Internal linking between the commercial pages of services has been implemented, and links from the pages of articles to the pages of services have been put down
Technical optimization
Technical optimization work has been carried out (all broken links, duplicate pages, redundant 301 redirects and "hanging nodes" have been removed). This has significantly improved the speed of indexing pages by search robots. Optimized page loading speed for mobile devices, implemented micro-markup of standards schema.org, open graph for bread cats, service pages, contacts
Content creation
The texts for the service pages and informational articles were prepared in close cooperation with dentists. It allowed us to achieve high expertise and quickly take places in the top 10 of google. Additionally, other types of content were prepared for each page of the service (images, infographics, and original videos). Thus, the content fully meets the expectations of users and the principles of google's e-a-t
Send a request for promotion
Fill in the form below or call +375 (29) 607-50-94 and we will advise you on all the issues related to promotion.
Approximate number of pages on the wesite: 500
Website age
Desired promotion region:
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Our clients about us
«We have been working with the guys for a long time. Once, they made us a website and now they are doing SEO. Our website is complex and technical. There are a lot of inner things and new things that are not available on the Belarusian market. They worked with a bang. We like that they are honest. If something doesn't work out, they don't disappear, but they speak directly and offer a new solution. The same goes for the timing. If there are disruptions, they write it as it is. SEO work has also been completed successfully. The domain was new, but in six months the traffic was good. We are satisfied.»
Daria
Founder of the Detilnfo project
«The Lamanteam team did an excellent job developing two websites for our company, applying an individual approach. The proposed solutions in website development are tailored specifically to the tasks and peculiarities of our business. From the point of view of visual representation, everything is done in a modern and beautiful way. As for customer support, the team has been and remains in touch with any questions. They make sure to respond promptly»
Martin
Head of NOVEL GmbH
«When the website was finished, there were many questions about working with it. There was always support and an adequate response from studio managers. They know their business! Thanks!»
Daria
Head of the Advertising Department, Korrokout LLC
«The guys from Lamanteam take good care of our website. In addition to SEO, they also make extra improvements. In general, all questions about the website are tackled with high quality and at an acceptable time. If there are any urgent tasks, they also meet us halfway. We are happy with everything.»
Veronica
Head of Marketing, Luxury Motors Plus, Geely dealer
«Good guys, they know their business well. You come with your requirements, but if you offer something that is not quite right, they give you good advice. We are satisfied with the communication and the result. Thank you very much for your cooperation!»
Alexey
Head and Operator of medical tourism "Belmedturism"
Want to discuss the project?
Fill in the form below or call +375 (29) 607-50-94 and we will advise you on all the issues related to website development and promotion.
The field must be filled in
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By sending a request, you agree to the privacy policy.
The message has been successfully submitted!
Our managers will contact you within 2 hours and advise you on development and promotion issues
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