Online stores promotion
- A large volume of pages in different formats, such as sections, subsections, goods cards, articles, and pagination pages. There is a different optimization approach for each page type.
- High competition with aggregator websites, which are gradually taking up more and more space in the top 10 search results.
- Problems with the correct indexing of the website due to the presence of a large number of almost identical goods card pages.
Our approach is comprehensive work on the entire website, improving behavioural factors and usability.
We have more than 4 years of experience in promoting online stores on google and yandex in competitive subjects. We know that only regular and comprehensive work on the website provides a stable increase in sales and traffic from search engines.
We eliminate problems with duplicate pages, broken links, and redirect chains. We set up website indexing for search robots, and optimize the loading speed of website pages on desktop and mobile devices.
We select only targeted commercial and informational queries that users use to search for your goods or information about them.
We implement the correct website structure or refine the current one in accordance with the agreed semantic core and query clustering. We work on the levels of page nesting and ease of navigation.
Elaboration of title, h1 and meta description tags for all pages of the website, implementation of internal linking and functional elaboration (filtering of goods, ordering, comparison, etc.). Optimization of goods descriptions, and images.
Research of snippets of pages in search results of google and yandex, the implementation of microdata and additional tools for communication with the target audience.
Analysis of the dynamics of search traffic, positions, ctr, and visibility of the online store in search engines. We set up conversion goals and look for points of sales growth.
