New websites promotion
- Weak link profile. The new website does not have a sufficient number of donor domains and referring pages compared to competitors from the top 10 search results. This fact does not allow a new website to compete with the leaders in the subject immediately.
- The absence of content on the website that responds to the user's request (no images, characteristics, descriptions of goods and services, current prices and other information). It makes sense to start promoting the website only after it is filled.
- Preliminary technical and internal optimization. Before opening the website for indexing by search robots, you should eliminate technical problems (duplicates, pages with cyclic redirects, broken links, etc.), as well as take care of the basic optimization of all pages (prepare the semantic core in advance, fill in the headers correctly, meta tags, set up micro markup).
Semantic core collection and clustering
Elimination of duplicates, cyclic redirects, broken links, correctness of functionality, feedback forms, indexing settings
Creating the necessary landing commercial and information pages
Setting up micro markup, filling in headings, meta tags, texts (if necessary), implementing internal linking and some other work
Placement of press releases with backlinks to the website, registration of the website in thematic catalogs and regional directories
The connection of tools and services from yandex and google ("products and prices", "chats for business"), company's cards management in the yandex directory and google my business
Setting conversion goals to track the effectiveness of promotion, search traffic dynamics, end-to-end analytics
